تقييم دور المكاتب الخارجية في استعادة الصورة الذهنية للمقصد السياحي المصري خلال الازمات

Document Type : Original Article

Authors

1 October 6 University, Faculty of Tourism and Hotels

2 Masoura University, faculty of Tourism and Hotels

Abstract

This study aims to activate the role of the external offices of
the Egyptian General Authority for Tourism Promotion in restoring the mental image of the tourist destination during crises. The current study relies on the descriptive analytical approach through reviewing theoretical studies related to the subject of the study, as well as conducting the field study through the survey method, where two hundred questionnaires were distributed to the employees of the Egyptian General Authority for Tourism Activation and the employees of the Ministry of Tourism in order to identify their orientations and opinions towards dimensions The study, and the data received from the One hundred, six and eighty valid questionnaires from the statistical forms were analyzed using the SPSS Statistical Program for Social Sciences version twenty Four to reach the results of the study. The study found that the external offices of the Tourism Promotion Authority contribute mainly to improving the mental image of Egypt. Based on the extracted results, a set of recommendations was developed, the most prominent of which is the increase in the number of external offices for the Egyptian General Authority for Tourism Promotion.

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