Analyzing the Influence of Animated Cartoon Series on Enhancing Cultural and Tourism Awareness among Egyptian Schoolchildren

Document Type : Original Article

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Alexandria University

Abstract

Animated productions are among the most effective storytelling tools, especially for children, as they are naturally attracted to animated content. As a result, these productions have the potential to shape children's awareness of various aspects of life. For generations, storytelling has served as a key means of transmitting knowledge. Therefore, animated films and series can serve as powerful tools for educating children about history, heritage, traditions, folklore, and tourist landmarks. Accordingly, this study aimed to analyze the impact of the Egyptian animated series Yahia and Kenoz Adventures on enhancing cultural and tourism awareness among Egyptian schoolchildren in the primary and middle stages. To achieve this, the study utilized the content analysis method to examine the series' episodes, along with an analysis of textual comments from parents who watched it. Additionally, focus groups were conducted to gather responses from a sample of schoolchildren who viewed the series. All data were analyzed using Nvivo 15, a software specializing in qualitative data analysis. The study concluded that animated productions play a significant role in enhancing children's cultural and tourism awareness by delivering entertaining educational content that reflects cultural, heritage, and tourism aspects of the country.

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