An Exploitation Study of Al-Fustat Area for Designing a Brand to Promote the Egyptian Tourism Product

Document Type : Original Article

Authors

1 Tourism Guidance Department, Faculty of Tourism and Hotels, October 6 University, Giza

2 October 6 university, faculty of Tourism and Hotels. Tourism studies Department.

3 October 6 University, Faculty of Tourism and Hotels Suez Canal University, Faculty of Tourism and Hotels

Abstract

This study includes al-Fustat area as a cultural and historical tourist destination, despite its significant cultural and history in Egyptian tourism, although al-Fustat contains valuable Coptic Jewish and Islamic cultural heritage sites, it did not receive sufficient attention in terms of tourism development and effective marketing. The research redefines how to design an effective branding strategy that contributes to promoting the area and enhancing its appeal for both local and international tourists. The challenge also lies in integrating the region’s cultural and historical identity with the requirements of the contemporary tourism market, which necessitates lots of improving services, providing modern amenities, and organizing recreational and educational programs that innovate in enhancing the tourist experience and increasing visitor satisfaction. This research aims to analyze the cultural and historical identity of al-Fustat area and its impact on attracting tourism to the region, to analyze the role of archaeological landmarks and tourist activities in increasing the area's visitation rate and enhancing the tourist experience, and to propose innovative solutions to develop al-Fustat as a global tourist destination that can compete internationally.
Keywords: Al-Fustat Area, Designing Brand, Promote, Egyptian Tourism Product, Exploitation

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