The impact of podcast technology on enhancing culture tourism applied to the Grand Egyptian Museum (visit intention as a mediation)

Document Type : Original Article

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1 faculty of tourism and hotel management Suez canal university

2 faculty of tourism and hotel management -Suez canal university

3 faculty of tourism and hotel management- Suez canal university

Abstract

This study aimed to explore the impact of podcast technology on enhancing cultural tourism applied to the Grand Egyptian Museum through tourists' intentions to visit Egypt, and how they contribute to stimulating inbound tourism. The study collected data from 340 respondents. The data was analyzed using (PLS-SEM) with Warp PLS 7.0 programme.
The results highlighted the important role of podcasts in promoting Egyptian tourist destinations , and attracting tourists to the historical sites . In addition to the podcast technology directly enhances cultural tourism and visit intention playing a mediating role between podcast technology and cultural tourism enhancement.it also showed the power of storytelling in shaping tourists perceptions. The research showed that storytelling is an effective way to present information about tourist destinations, heritage, and cultural attractions. The study recommended collaborating with influencers who create podcast content according to their strong influence on users and their interactions when visiting specific tourist destinations.

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